In this article, it brought up some good tips when it comes to creating a blog. As an artist should pick a theme to base your blog around and have different blogs for different themes, for example a blog for children's book illustration, and a blog for concept design for characters.
Another good tip is to update your blog at least once of week, and keep a balance to your blog so it doesn't become stale, otherwise boring. When it comes to writing blogs, try and get a connection with your audience on a personal level.
-Dan
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